Cathleen M. Brown
Physician · OB-GYN
15+ years of experience
Menopause Society Certified Practitioner
About Winona
Winona is a virtual menopause practice that works entirely through secure messaging, with no video or phone appointments at all. Hormone therapy comes as body creams, vaginal creams, pills and patches, and most of it is compounded in two pharmacies Winona owns. The company says plainly that it does not prescribe testosterone and does not prescribe hormone pellets. Treatment is limited to women aged 35 to 59, so a woman older than that cannot be prescribed hormone therapy here. Brown is Winona's medical director and medical reviewer rather than one of its prescribing physicians, and she hosts the company podcast and monthly patient webinars. New patients join a queue and are matched with a doctor licensed in their state, so signing up does not let a patient choose her by name.
Care
Treats
- Perimenopause
- Menopause
- Hot flashes
- Sleep problems
- Mood & anxiety
- Brain fog
- Vaginal dryness
- Low libido
- Irregular periods
Prescribes
- Hormone therapy
- Vaginal estrogen
- Non-hormonal medication
- Compounded hormones
- Supplements & lifestyle
Particular focus
- Hair & skin
Cost and insurance
Care is by membership, and visits aren’t billed to insurance.
Insurance
Doesn’t accept insurance
Provides itemized receipts you can submit for out-of-network reimbursement.
Can’t see patients on Medicare, even paying out of pocket.
Self-pay
- Estrogen Body Cream · includes medication
- $89 per month
- Estrogen Body Cream (with Progesterone) · includes medication
- $89 per month
- Progesterone Body Cream · includes medication
- $89 per month
- Vaginal Estrogen Cream · includes medication
- $89 per month
- Estrogen Patch · includes medication
- $149 per month
- Estrogen Tablets · includes medication
- $54 per month
- Progesterone Capsules · includes medication
- $39 per month
- DHEA · includes medication
- $27
- Free consultation
- HSA and FSA accepted
The recurring medication subscription also covers physician consultations, and Winona's terms state that Medicare and Medicaid do not pay for its services.
Verified October 2026.
Qualifications
DO, MSCP