Rosana Ayoub
Physician · Endocrinology
11–15 years of experience
Menopause Society Certified Practitioner
About SoCal Endocrine Institute
Dr. Ayoub is an endocrinologist with her own small practice in Redondo Beach, and she also sees patients by telehealth anywhere in California. For hormone therapy she prescribes estrogen and progesterone, adds testosterone when it fits, and uses FDA-approved bioidentical products. She also offers non-hormonal options for women who would rather not take hormones. First visits take a full hour and follow-ups take half an hour, and you can message her directly between visits. Because she is an endocrinologist, she treats thyroid disease, bone loss and weight alongside menopause, including GLP-1 medication. She says she works especially with patients who were told their labs were normal while their symptoms went on.
Care
Treats
- Perimenopause
- Menopause
- Hot flashes
- Sleep problems
- Mood & anxiety
- Brain fog
- Vaginal dryness
- Low libido
- Irregular periods
Prescribes
- Hormone therapy
- Testosterone
- Non-hormonal medication
- Weight medication
- Lab testing
Particular focus
- Bone health
- Heart health
- Thyroid
- Weight & metabolism
Cost and insurance
Insurance
Doesn’t accept insurance
Provides itemized receipts you can submit for out-of-network reimbursement.
Self-pay
- New patient consultation (60 min)
- $475
- Follow-up visit (30 min)
- $250 per visit
- Membership
- $240 per month
- Free consultation
- HSA and FSA accepted
Cash-pay practice that does not bill insurance but provides itemized superbills for out-of-network reimbursement.
Verified September 2026.
Qualifications
MD, MSCP
